50% more people will use Radio in a week (239 million) than will go to Google in a month
(160 million) in the U.S.
(The Nielsen Co., Net Ratings, Aug 2010 and Arbitron, RADAR 106, Sept 2010).
20% more people 12+ (239 million) will use Radio in a week than will use the Internet
in a month in the U.S (195 million).
(The Nielsen Co., Net Ratings, Aug 2010 and RADAR 106, Sept 2010).
80% more people will use Radio in a week than will go to Facebook in a month in the U.S.
(The Nielsen Co., Net Ratings, Aug 2010 and Arbitron, RADAR 106, Sept 2010).
30% more time will be spent with Radio each month than with the Internet in the U.S.
(The Nielsen Co., Net Ratings, April 2010 and Arbitron, RADAR 104, June 2010).
Among Persons 12+ who has listened to online Radio, 77% have listened to online stream of
traditional AM/FM Radio in the past month.
(Arbitron and Edison Research, Infinite Dial 2010: Digital Platforms & the Future of Radio).
93% of people 12+ listen to Radio every week in real time. They spend an average of over
2 hours each day with Radio.
(RADAR 106 Sept 2010, P12+, Monday-Sunday, 6am-mid).