What do your customers hear when your Radio ad plays? How do they react? Are you telling a compelling short story that make their ears hum? Or are you drowning them in too much information and not enough shabam! A good Radio ad creates sustainability with an emotional reaction, a bad Radio ad makes people tune out.
Listen to these Samples:
The Virgin Atlantic Airlines ad tells stories about individual people and then directs the listener to their website. You can hear their ads on the Clio Awards Site.
And lets not forget the Budweiser Real Men of Genius Radio Ads where individual stories follow a consistent formula. While the story model stays the same, the protaganist changes with a relatable, humorous, and intriguing jingle.
If your hungry, this Subway Ad will get your mouth watering. The narrator describes in detail where to go when your hunger takes over.
Consider These Guidelines