Excellence in Radio creative is supported by PARC. Radio and businesses thrive when creative is strong. Here we pay homage to those who live to make Radio spots as entertaining as they are informative.

Lakeside Lumber Capitalizes on Ear-Catching Creative
Six years ago Lakeside Lumber, a family-owned Lake Oswego business, had never used Radio to market their premier decking and siding company. They hadn't even consider Radio as a way to grow their business but something about a local radio station sparked their interest and Luke Morley, Director of Marketing, dove into the effort with creative first. Today, he will tell you three things about his experience using Local Radio:

  1. "While there are a lot of factors that have contributed to our amazing growth over the past 6 years, Radio is definitely a clear and important element."
  2. "The key to our success in using Radio is our constancy and our commitment to use the medium for the long haul."
  3. "Excellent creative makes all the difference. We are interested in building brand equity and becoming known icon in the Portland Metro Area. We want our creative to connect, tell a story and leave people with an informative and happy thought about Lakeside Lumber."

WEDIN AIR LINES – Dan Wedin, Chief Writer

Dan Wedin focuses on an effective Radio and employs whatever means he can muster from humor to poignancy, information to music. His work has been recognized but he forgoes entering most award contests out of a concern that might become the priority, noting that after all, what good is an award for a spot if it doesn't work for the client?

Today Dan writes for Radio clients in just about every category. He takes particular pride in his ability to get people excited about foods of all kinds with Radio. "I want listeners to see, smell and experience what I'm talking about. If I can make someone desire a certain food, even though they may have just enjoyed lunch, I know I'm doing my job," he said. Dan's also a tagline specialist, often delivering tags with spots that become long-running components in a company's overall marketing efforts.