Powerful. Personal. Profitable.
PDX Radio is everywhere.
Think of Radio and you are sure to identify with its connective, omnipresence. At home, working, driving, camping,
exercising, gardening, biking, walking, partying, boating, waiting, ironing, cleaning, waking, showering, dancing,
reading, learning, fixing, moving, being, picnicking, running, riding public transportation, surfing the Internet and
thousands of other daily activities.
PDX Radio is valued.
The average Portland Metro resident spends at least 3 hours throughout the day listening to Radio. Portlanders value Radio
because it assures them relevant information on the pulse of their communities. They tune in to be entertained and informed.
Everyday Portland listens, providing businesses with effective and profitable marketing opportunities.
PDX Radio is influential.
In the 21st century stronger and more-enduring customer relationships are critical to
long-term profits. Radio is the medium of relationships. It delivers unsurpassed marketing value by introducing
your business to thriving, lifestyle specific customer segments. Portland Radio personalities and stations build
trust with their listeners and influence them closest to the time of purchase. Radio keeps your sales funnel strong
by building top of the mind awareness and converting listeners to buyers when the time is right.
PDX Radio is linked.
New technologies link Radio to your customers and they respond to opportunity, contest,
and information. Portlander's use their cell phones via voice and text messaging to interact with Radio. They
access station web sites and they invite emails for informational updates and dialogue. What's evolving is a powerful
real-time personal listener-station interaction that surpasses any other medium. There's unlimited potential
toward building a powerful customer relationship when combining the forces of Radio and media technology.
PDX Radio is listener-centric.
Thousands of local people with the same values, musical tastes, political views, and
similar demographic wants and desires tune in to their favorite stations. Meaning you will achieve daily access
to healthy target groups in numbers that make economic sense. Market share means everything and Radio
makes sure you get yours.
PDX Radio is community.
Portland Radio is more than commercial spots. It is targeted interactive and integrated
local marketing. Each station in Portland is experientially involved with their listeners. Stations continually
engage the community by sponsoring concerts, spearheading charity fundraisers and offering entertaining local
video clips on the Internet. Integrate your business with the Radio marketing experience and your business
will grow.
PDX Radio is consistent.
In 2006, Portland Radio enjoys relating to 73% or about 1.3 Million people in our
communities everyday — all year long, no matter the day, month, or season.
PDX Radio is flexible.
Portland Radio is responsive to your marketing needs. Your message can be created
and/or changed quickly without the steep production costs and delays of other media.
PDX Radio is effective.
Radio creative when scheduled appropriately by day-part and weekday, enables you
to deliver your message closest to time sensitive habitual purchases like eating or choosing evening or
weekend entertainment. Listeners will act on your marketing message and participate in station promotions
and competitions.